1st week - 1. Introduction to international marketing and basic concepts

2nd week - 2. Analysis of the international marketing environment

3rd week - 3. International marketing research

5th week - 5. Forms of entry of companies into international markets ​ and 6. Segmentation and market selection

6th week - 7. International brand strategy

7th week - 8. International marketing mix

8th week - 9. International product policy

9th week - 10. International pricing policy

10th week - 11. International distribution

11th week - 12. International marketing communication