International Marketing

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Ing. Lenka Prachařová, Ph.D.
International Marketing
Ing. Lenka Prachařová, Ph.D.
International Marketing
Info
Course
Term
winter 2021
Elaboration of a seminar work on the topic: "International business marketing …".
               Selection of a company operating on international markets.
               Marketing analysis of the company (products or services, advertising, distribution, promotion, propagation, price of products, sales).
               Range of about 10 pages.
               Submission to email Lenka.Pracharova@mvso.cz by 31 st November, 2021.

Completion of the course by finish exam on the topics covered. The date of the exam will be in the exam winter week semester registration in IS MVŠO.

1st week - 1. Introduction to international marketing and basic concepts
Open
Teacher recommends to study from 7/10/2021 to 14/10/2021.
2nd week - 2. Analysis of the international marketing environment
Open
Teacher recommends to study from 14/10/2021 to 21/10/2021.
3rd week - 3. International marketing research
Open
Teacher recommends to study from 21/10/2021 to 28/10/2021.
4th week - 4. Marketing strategies in international marketing
Open
Teacher recommends to study from 4/11/2021 to 11/11/2021.
5th week - 5. Forms of entry of companies into international markets ​ and 6. Segmentation and market selection
Open
Teacher recommends to study from 11/11/2021 to 18/11/2021.
6th week - 7. International brand strategy
Open
Teacher recommends to study from 18/11/2021 to 25/11/2021.
7th week - 8. International marketing mix
Open
Teacher recommends to study from 25/11/2021 to 2/12/2021.
8th week - 9. International product policy
Open
Teacher recommends to study from 2/12/2021 to 9/12/2021.
9th week - 10. International pricing policy
Open
Teacher recommends to study from 9/12/2021 to 16/12/2021.
10th week - 11. International distribution
Open
Teacher recommends to study from 16/12/2021 to 23/12/2021.
11th week - 12. International marketing communication
Open
Teacher recommends to study from 23/12/2021 to 30/12/2021.

1st week - 1. Introduction to international marketing and basic concepts

2nd week - 2. Analysis of the international marketing environment

3rd week - 3. International marketing research

4th week - 4. Marketing strategies in international marketing

5th week - 5. Forms of entry of companies into international markets ​ and 6. Segmentation and market selection

6th week - 7. International brand strategy

7th week - 8. International marketing mix

8th week - 9. International product policy

9th week - 10. International pricing policy

10th week - 11. International distribution

11th week - 12. International marketing communication