International Marketing
Ing. Lenka Prachařová, Ph.D.
International Marketing
Info
Období
zima 2021
Elaboration of a seminar work on the topic: "International business marketing …".
               Selection of a company operating on international markets.
               Marketing analysis of the company (products or services, advertising, distribution, promotion, propagation, price of products, sales).
               Range of about 10 pages.
               Submission to email Lenka.Pracharova@mvso.cz by 31 st November, 2021.

Completion of the course by finish exam on the topics covered. The date of the exam will be in the exam winter week semester registration in IS MVŠO.

Učitel doporučuje studovat od 7. 10. 2021 do 14. 10. 2021.
Učitel doporučuje studovat od 14. 10. 2021 do 21. 10. 2021.
Učitel doporučuje studovat od 21. 10. 2021 do 28. 10. 2021.
Učitel doporučuje studovat od 4. 11. 2021 do 11. 11. 2021.
Učitel doporučuje studovat od 18. 11. 2021 do 25. 11. 2021.
Učitel doporučuje studovat od 25. 11. 2021 do 2. 12. 2021.
Učitel doporučuje studovat od 2. 12. 2021 do 9. 12. 2021.
Učitel doporučuje studovat od 9. 12. 2021 do 16. 12. 2021.
Učitel doporučuje studovat od 16. 12. 2021 do 23. 12. 2021.
Učitel doporučuje studovat od 23. 12. 2021 do 30. 12. 2021.

1st week - 1. Introduction to international marketing and basic concepts

2nd week - 2. Analysis of the international marketing environment

3rd week - 3. International marketing research

4th week - 4. Marketing strategies in international marketing

5th week - 5. Forms of entry of companies into international markets ​ and 6. Segmentation and market selection

6th week - 7. International brand strategy

7th week - 8. International marketing mix

8th week - 9. International product policy

9th week - 10. International pricing policy

10th week - 11. International distribution

11th week - 12. International marketing communication