YAKM2_UMM Atelier of Creative Marketing 2

Moravian Business College Olomouc
Summer 2016
Extent and Intensity
0/2/0. 2 credit(s). Type of Completion: z (credit).
Teacher(s)
Mgr. Šárka Štveráková (seminar tutor)
PhDr. Jan Závodný Pospíšil, Ph.D. (seminar tutor)
Guaranteed by
doc. Ing. Miloslava Chovancová, CSc.
Moravian Business College Olomouc
Course Enrolment Limitations
The course is offered to students of any study field.
Course objectives
Modern marketing is built on creative thinking and inspiration, the driving force is the desire to be different than the competition. The aim of the course Atelier Creative marketing is to learn to look for ways of marketing may be different, creatively invent strategies, how to do it, and implement successful strategies using modern ICT tools.
Syllabus
  • Abstract of the course:
    The aim of the course is to acquaint students with the practical form of marketing in the institution / company, and also from the position of the contracting authority, and awaken in them a creative thinking with a new look at the issue of marketing and PR. The specific marketing activities, students will explore creative ways of solving a rendition of marketing and PR activities, apply the theoretical knowledge gained during the teaching of the subject Marketing, comes into direct contact with the real environment and will be able to confront their values ??and attitudes to the environment. Through learning from your own experience, know the pitfalls of team communication and collaboration, creative thinking, promoting their own ideas, evaluation of alternative solutions and finding optimal ways to address the situation / rendering idea. The best ideas students will actually be implemented in the context of business processes Moravian College Olomouc and other regional companies.
    Syllabus of lectures:
    The content of each seminar will be based on current marketing needs MVŠO and other companies in the region. The themes will be addressed in the context of one or more seminars led by one of the teachers according to the focus topic.
Literature
    required literature
  • Zdeněk Steiner. Inbound Marketing. info
  • Viktor Janouch. Internetový marketing. info
  • TOMAN, M. Intuitivní marketing. Praha: Management Press, 2016. ISBN 978-80-7261-399-1. info
Language of instruction
English
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
Teacher's information
Requirements on students:
    Participation in seminars - min. 70%
    Active involvement in the development and implementation of marketing campaigns addressed (discussion ongoing performance of assigned tasks).
The course is also listed under the following terms summer 2015, summer 2017, summer 2018, summer 2019, summer 2020.
  • Enrolment Statistics (Summer 2016, recent)
  • Permalink: https://is.mvso.cz/course/mvso/summer2016/YAKM2_UMM