XVCIM Value Chain and Innovation Management

Moravian Business College Olomouc
summer 2022
Extent and Intensity
0/2/0. 3 credit(s). Type of Completion: z (credit).
Ing. Omar Ameir, Ph.D. (lecturer)
Ing. Omar Ameir, Ph.D. (seminar tutor)
Ekaterina Chytilova, Ph.D. (seminar tutor)
Guaranteed by
doc. Ing. Jindra Peterková, Ph.D.
Moravian Business College Olomouc - Moravian Business College Olomouc
Supplier department: Moravian Business College Olomouc - Moravian Business College Olomouc
Wed 9:45–11:15 B2.231, except Wed 6. 4.
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
The aim of the course is to deepen existing knowledge about innovation. Emphasis is placed on innovation management, including the innovation process, economic aspects associated with innovation and selected innovation methods. The theoretical basis of the presented professional topics are confronted with specific examples of product and process innovation in the form of real examples from business practice.
  • 1.Innovation management. Determination and classification of innovations. Benefits of innovations.
    2.Definition of the innovation process, factors influencing the way of innovation management.
    3.The importance of information sources and business climate for innovation.
    4.The importance of leading talent for innovation. Practical examples of innovations implemented in companies.
    5.Basic approaches to creating a corporate innovation strategy.
    6.Creating value innovations - Blue Ocean Strategy.
    7.Gaining knowledge from the market - identification and development of market innovations, the impact of technology and the market on business use, factors influencing the spread of innovation.
    8.Economic aspects associated with innovations. Ways of measuring the effectiveness of the implementation of company innovative activities.
    9.Selected methods for innovation management.
    10.Effective integration of processes and learning - rules influencing decisions on the location of research and development activities, allocation of resources for innovation, innovation and business strategy, organizational processes in small companies.
    11.Learning through business entrepreneurship - reasons for internal business, management of internal risk companies, organizational structure of new companies.
    12.Protection of intellectual and industrial property - intellectual property and possibilities of its protection, types of industrial property (patent, utility model, trademarks).
    required literature
  • AMEIR, Omar, Management inovací. Olomouc: Moravská vysoká škola Olomouc, 2018. 64 s. Studijní text dostupný na portálu EDULAM (https://edulam.cz/elektronicka-knihovna/).
  • PETERKOVÁ, J., LUDVÍK, L. Řízení inovací v průmyslovém podniku. SAEI, vol. 42. Ostrava: VŠB-TUO, 2015. 207 s. ISBN 978-80-248-3826-7.
  • PETERKOVÁ, J. (2018). Využití konceptů inovací v průmyslovém podniku. SAEI, vol. 49. 200 s. Ostrava: VŠB-TU Ostrava. ISBN 978-80-248-4072-7.
  • VEBER, J. J. SRPOVÁ a kol. Management inovací. Praha: Management Press, 2016. ISBN 978-80-726-1423-3. info
    recommended literature
  • Tidd, J., Bessant, J. (2018). Managing Innovation: Integrating Technological, Market and Organizational Change. Chichester: John Wiley.
  • GUPTA P. A., TRUSKO, B. T. Global Innovation Science Hanbook. USA: McGraw-Hill Education, 2014. 896 pp. ISBN 978-0071792707.
  • Kim, W. Ch a R. Mauborgne. Strategie modrého oceánu. Brno: Management Press, 2018. VANCE, A. Elon Musk: Tesla, Space X a hledání fantastické budoucnosti. Jan Melvil publishing, 2015. 400 s. ISBN 978-80-87270-73-8.
Teaching methods (in Czech)
The transfer of information to students in the course is ensured mainly by the information-receptive method, verbal methods (description, interpretation, presentation) and demonstration method (graphic and schematic presentation of data). In the seminars, reproductive methods (tests, exams, repetition) and methods of problem interpretation are used. For solving case studies participatory and dialogical methods are used.
Assessment methods (in Czech)
Zápočet: aktivní účast na seminářích, zpracování případových studií.
Credit: active participation in seminars, elaboration of case studies, final test.
Language of instruction
Further Comments
Study Materials
The course can also be completed outside the examination period.
The course is taught each semester.
The course is also listed under the following terms summer 2021, winter 2021, summer 2023, summer 2024.
  • Enrolment Statistics (summer 2022, recent)
  • Permalink: https://is.mvso.cz/course/mvso/leto2022/XVCIM