Marketing management: a European perspective
KOTLER, Philip, KELLER, Kevin Lane. Marketing management: a European perspective. Upper Saddle River, N.J.: Prentice Hall, 2012. ISBN 01-321-0292-7. |
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Basic information | |
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Original name | Marketing management: a European perspective |
Authors | KOTLER, Philip, KELLER, Kevin Lane. |
Edition | Upper Saddle River, N.J.: Prentice Hall, 2012. |
Other information | |
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ISBN | 01-321-0292-7 |
Changed by | Changed by: RNDr. Jan Géryk, Ph.D., učo 72902. Changed: 29/4/2021 16:37. |
PrintDisplayed: 10/10/2024 08:47