Marketing management: a European perspective

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Publications Detailed Information on Publication Record

Detailed Information on Publication Record

2012

Marketing management: a European perspective

KOTLER, Philip, KELLER, Kevin Lane

Basic information

Original name

Marketing management: a European perspective

Authors

KOTLER, Philip, KELLER, Kevin Lane

Edition

Upper Saddle River, N.J.: Prentice Hall, 2012

Other information

ISBN

01-321-0292-7

Změněno: 29/4/2021 16:37, RNDr. Jan Géryk, Ph.D.

KOTLER, Philip, KELLER, Kevin Lane. Marketing management: a European perspective. Upper Saddle River, N.J.: Prentice Hall, 2012. ISBN 01-321-0292-7.

KOTLER, Philip, KELLER, Kevin Lane. \textit{Marketing management: a European perspective}. Upper Saddle River, N.J.: Prentice Hall, 2012. ISBN~01-321-0292-7.