Marketing communications: a European perspective

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Publications Detailed Information on Publication Record

Detailed Information on Publication Record

2018

Marketing communications: a European perspective

DE PELSMACKER, Patrick, GEUENS, Maggie

Basic information

Original name

Marketing communications: a European perspective

Authors

DE PELSMACKER, Patrick, GEUENS, Maggie

Edition

Harlow: Financial Times Prentice Hall, 2018

Other information

ISBN

978-1-292-13576-2

Změněno: 29/4/2021 16:37, RNDr. Jan Géryk, Ph.D.

DE PELSMACKER, Patrick, GEUENS, Maggie. Marketing communications: a European perspective. Harlow: Financial Times Prentice Hall, 2018. ISBN 978-1-292-13576-2.

DE PELSMACKER, Patrick, GEUENS, Maggie. \textit{Marketing communications: a European perspective}. Harlow: Financial Times Prentice Hall, 2018. ISBN~978-1-292-13576-2.