2018

Marketing communications: a European perspective

DE PELSMACKER, Patrick, GEUENS, Maggie

Basic information

Original name

Marketing communications: a European perspective

Authors

DE PELSMACKER, Patrick, GEUENS, Maggie

Edition

Harlow: Financial Times Prentice Hall, 2018

Other information

ISBN

978-1-292-13576-2
Změněno: 29/4/2021 16:37, RNDr. Jan Géryk, Ph.D.