Marketing communications: a European perspective
DE PELSMACKER, Patrick, GEUENS, Maggie. Marketing communications: a European perspective. Harlow: Financial Times Prentice Hall, 2018. ISBN 978-1-292-13576-2. |
Other formats:
BibTeX
LaTeX
RIS
|
Basic information | |
---|---|
Original name | Marketing communications: a European perspective |
Authors | DE PELSMACKER, Patrick, GEUENS, Maggie. |
Edition | Harlow: Financial Times Prentice Hall, 2018. |
Other information | |
---|---|
ISBN | 978-1-292-13576-2 |
Changed by | Changed by: RNDr. Jan Géryk, Ph.D., učo 72902. Changed: 29/4/2021 16:37. |
PrintDisplayed: 31/8/2024 04:52