Podrobný výpis o publikaci

Integral andragogy deals with the functional and intentional form of activation and animation of adults in all areas of life throughout their life career and in an environment of a social change. Andragogic understanding and grasping of the CSR concept has the potential not only to increase the awareness of CSR, but also to improve the quality of the business and management environment in a non-violent and non-repressive way. Education does not have only a social and individual framework and dimension, but also an impact. The traditional andragogic approaches to intentional and functional education interconnect and go beyond the principle of the so-called everyday learning. With the ‘day-to-day’ approach, adults change their attitudes towards values more naturally, become increasingly aware of them and transfer them to their everyday work activities. Not only the theoretical, but also methodological and research process framework for linking the andragogic process with CSR is deliberately related to small and medium-sized enterprises (SMEs), as they are typical for the European countries; there is a greater assumption for habitual behaviour, they affect the community and the region in which they operate by their activities. The aim of the chapter is to introduce the andragogic process of the infiltration of CSR in common, business-oriented management of SMEs. The underlying idea is that any organisation is not an isolated unit, but it is a part of a wider system of relations within society and as a result, its prosperity depends on the health of the surrounding society and on how it is perceived by the surrounding society.