2024
Selected aspects of information security in e-marketing activities of higher education institutions in Poland, Ukraine and the Czech Republic
KOBIS, Pavel, Artur KISIOŁEK, Oleh KARYY, Adam PAWLICZEK, Grzegorz CHMIELARZ et. al.Basic information
Original name
Selected aspects of information security in e-marketing activities of higher education institutions in Poland, Ukraine and the Czech Republic
Authors
KOBIS, Pavel, Artur KISIOŁEK, Oleh KARYY, Adam PAWLICZEK (203 Czech Republic, belonging to the institution) and Grzegorz CHMIELARZ
Edition
Amsterdam, 28th International Conference on Knowledge-Based and Intelligent Information & Engineering Systems (KES 2024), p. 4617-4626, 10 pp. 2024
Publisher
Amsterdam: Elsevier
Other information
Language
English
Type of outcome
Proceedings paper
Field of Study
50204 Business and management
Country of publisher
Netherlands
Confidentiality degree
is not subject to a state or trade secret
Publication form
electronic version available online
References:
Organization unit
Moravian Business College Olomouc
ISSN
EID Scopus
2-s2.0-85213348299
Keywords in English
e-marketing; higher education institutions (HEIs); information security
Tags
Changed: 18/2/2025 06:53, Ing. Michaela Nováková
Abstract
V originále
The article focuses on the topic of information security in e-marketing processes at universities in Poland, Ukraine and the Czech Republic. The authors have presented a study showing the approach of employees to the issue of information security, together with the identification of the need for the implementation of training in the field of security of digital resources of higher education institutions. The aim of the article is to show selected aspects of information security in the processes of managing information resources in e-marketing activities.