Selected aspects of information security in e-marketing
activities of higher education institutions in Poland, Ukraine
and the Czech Republic

D 2024

Selected aspects of information security in e-marketing activities of higher education institutions in Poland, Ukraine and the Czech Republic

KOBIS, Pavel, Artur KISIOŁEK, Oleh KARYY, Adam PAWLICZEK, Grzegorz CHMIELARZ et. al.

Základní údaje

Originální název

Selected aspects of information security in e-marketing activities of higher education institutions in Poland, Ukraine and the Czech Republic

Autoři

KOBIS, Pavel, Artur KISIOŁEK, Oleh KARYY, Adam PAWLICZEK (203 Česká republika, domácí) a Grzegorz CHMIELARZ

Vydání

Amsterdam, 28th International Conference on Knowledge-Based and Intelligent Information & Engineering Systems (KES 2024), od s. 4617-4626, 10 s. 2024

Nakladatel

Amsterdam: Elsevier

Další údaje

Jazyk

angličtina

Typ výsledku

Stať ve sborníku

Obor

50204 Business and management

Stát vydavatele

Nizozemské království

Utajení

není předmětem státního či obchodního tajemství

Forma vydání

elektronická verze "online"

Odkazy

URL

Organizační jednotka

Moravská vysoká škola Olomouc

ISSN

DOI

http://dx.doi.org/10.1016/j.procs.2024.09.326

EID Scopus

2-s2.0-85213348299

Klíčová slova anglicky

e-marketing; higher education institutions (HEIs); information security

Štítky

RIV2025

Změněno: 18. 2. 2025 06:53, Ing. Michaela Nováková

Anotace

V originále

The article focuses on the topic of information security in e-marketing processes at universities in Poland, Ukraine and the Czech Republic. The authors have presented a study showing the approach of employees to the issue of information security, together with the identification of the need for the implementation of training in the field of security of digital resources of higher education institutions. The aim of the article is to show selected aspects of information security in the processes of managing information resources in e-marketing activities.

Citovat

KOBIS, Pavel, Artur KISIOŁEK, Oleh KARYY, Adam PAWLICZEK a Grzegorz CHMIELARZ. Selected aspects of information security in e-marketing activities of higher education institutions in Poland, Ukraine and the Czech Republic. Online. In 28th International Conference on Knowledge-Based and Intelligent Information & Engineering Systems (KES 2024). Amsterdam: Amsterdam: Elsevier, 2024, s. 4617-4626. ISSN 1877-0509. Dostupné z: https://dx.doi.org/10.1016/j.procs.2024.09.326.

@inproceedings{349674,
   author = {Kobis, Pavel and Kisiołek, Artur and Karyy, Oleh and Pawliczek, Adam and Chmielarz, Grzegorz},
   address = {Amsterdam},
   booktitle = {28th International Conference on Knowledge-Based and Intelligent Information & Engineering Systems (KES 2024)},
   doi = {http://dx.doi.org/10.1016/j.procs.2024.09.326},
   keywords = {e-marketing; higher education institutions (HEIs); information security},
   howpublished = {elektronická verze "online"},
   language = {eng},
   location = {Amsterdam},
   pages = {4617-4626},
   publisher = {Amsterdam: Elsevier},
   title = {Selected aspects of information security in e-marketing activities of higher education institutions in Poland, Ukraine and the Czech Republic},
   url = {https://www.sciencedirect.com/science/article/pii/S1877050924023512?via%3Dihub},
   year = {2024}
}

TY  - CONF
ID  - 349674
AU  - Kobis, Pavel - Kisiołek, Artur - Karyy, Oleh - Pawliczek, Adam - Chmielarz, Grzegorz
PY  - 2024
TI  - Selected aspects of information security in e-marketing activities of higher education institutions in Poland, Ukraine and the Czech Republic
PB  - Amsterdam: Elsevier
CY  - Amsterdam
KW  - e-marketing
KW  - higher education institutions (HEIs)
KW  - information security
UR  - https://www.sciencedirect.com/science/article/pii/S1877050924023512?via%3Dihub
N2  - The article focuses on the topic of information security in e-marketing processes at universities in Poland, Ukraine and the Czech Republic. The authors have presented a study showing the approach of employees to the issue of information security, together with the identification of the need for the implementation of training in the field of security of digital resources of higher education institutions. The aim of the article is to show selected aspects of information security in the processes of managing information resources in e-marketing activities.
ER  -

KOBIS, Pavel, Artur KISIOŁEK, Oleh KARYY, Adam PAWLICZEK a Grzegorz CHMIELARZ. Selected aspects of information security in e-marketing activities of higher education institutions in Poland, Ukraine and the Czech Republic. Online. In \textit{28th International Conference on Knowledge-Based and Intelligent Information \&{} Engineering Systems (KES 2024)}. Amsterdam: Amsterdam: Elsevier, 2024, s.~4617-4626. ISSN~1877-0509. Dostupné z: https://dx.doi.org/10.1016/j.procs.2024.09.326.

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