D 2024

Application of the Anchoring Effect in Enterprises of the Olomouc Region

AMEIR, Omar

Basic information

Original name

Application of the Anchoring Effect in Enterprises of the Olomouc Region

Authors

AMEIR, Omar

Edition

Rome, 46th EBES Conference Proceedings, p. 865-872, 8 pp. 2024

Publisher

46th EBES Conference

Other information

Language

English

Type of outcome

Stať ve sborníku

Field of Study

50103 Cognitive sciences

Country of publisher

Turkey

Confidentiality degree

není předmětem státního či obchodního tajemství

Publication form

electronic version available online

References:

Organization unit

Moravian Business College Olomouc

ISBN

978-605-71739-6-6

Keywords in English

Behavioural management; anchoring effect; methods and tools for influencing and persuasion; enterprises with 100+ employees; influencing of judgment.
Změněno: 2/2/2024 07:19, Ing. Michaela Nováková

Abstract

V originále

The paper deals with behavioural economics, behavioural management and the enterprises with 100+ employees. Specifically, it focuses on anchoring effect, ie methods and tools for influencing and persuasion that managers apply to manage their employees. This paper builds on the results of previous research and further develops these results. Author used the questionnaire to identify how much the anchoring effect is applied in enterprises with 100+ employees. The main goal of the paper is to find out how much the managers of enterprises with 100+ employees use the anchoring effect to anchor their employees. The second goal of the paper is to determine whether managers of Prague companies use anchoring effect more often than managers of Olomouc companies. Author set three hypotheses in the beginning and the results confirm or reject them. The author predicted that anchoring effect for influencing employees are used much more often than is assumed. The author also predicted that managers of Prague companies use anchoring methods more often than managers of Olomouc companies. The degree of use of anchoring effect and the comparison of the use of anchoring effect between Prague and Olomouc are discussed.