Detailed Information on Publication Record
2024
Application of the Anchoring Effect in Enterprises of the Olomouc Region
AMEIR, OmarBasic information
Original name
Application of the Anchoring Effect in Enterprises of the Olomouc Region
Authors
AMEIR, Omar
Edition
Rome, 46th EBES Conference Proceedings, p. 865-872, 8 pp. 2024
Publisher
46th EBES Conference
Other information
Language
English
Type of outcome
Stať ve sborníku
Field of Study
50103 Cognitive sciences
Country of publisher
Turkey
Confidentiality degree
není předmětem státního či obchodního tajemství
Publication form
electronic version available online
References:
Organization unit
Moravian Business College Olomouc
ISBN
978-605-71739-6-6
Keywords in English
Behavioural management; anchoring effect; methods and tools for influencing and persuasion; enterprises with 100+ employees; influencing of judgment.
Změněno: 2/2/2024 07:19, Ing. Michaela Nováková
Abstract
V originále
The paper deals with behavioural economics, behavioural management and the enterprises with 100+ employees. Specifically, it focuses on anchoring effect, ie methods and tools for influencing and persuasion that managers apply to manage their employees. This paper builds on the results of previous research and further develops these results. Author used the questionnaire to identify how much the anchoring effect is applied in enterprises with 100+ employees. The main goal of the paper is to find out how much the managers of enterprises with 100+ employees use the anchoring effect to anchor their employees. The second goal of the paper is to determine whether managers of Prague companies use anchoring effect more often than managers of Olomouc companies. Author set three hypotheses in the beginning and the results confirm or reject them. The author predicted that anchoring effect for influencing employees are used much more often than is assumed. The author also predicted that managers of Prague companies use anchoring methods more often than managers of Olomouc companies. The degree of use of anchoring effect and the comparison of the use of anchoring effect between Prague and Olomouc are discussed.