Application of the Anchoring Effect in Enterprises of the Olomouc Region

@inproceedings{349641,
   author = {Ameir, Omar},
   address = {Rome},
   booktitle = {46th EBES Conference Proceedings},
   editor = {EBES Publications},
   keywords = {Behavioural management; anchoring effect; methods and tools for influencing and persuasion; enterprises with 100+ employees; influencing of judgment.},
   howpublished = {elektronická verze "online"},
   language = {eng},
   location = {Rome},
   isbn = {978-605-71739-6-6},
   pages = {865-872},
   publisher = {46th EBES Conference},
   title = {Application of the Anchoring Effect in Enterprises of the Olomouc Region},
   url = {https://ebesweb.org/conferences/past-conferences/46th-ebes-conference-rome/46th-ebes-conference-rome/},
   year = {2024}
}

TY  - JOUR
ID  - 349641
AU  - Ameir, Omar
PY  - 2024
TI  - Application of the Anchoring Effect in Enterprises of the Olomouc Region
PB  - 46th EBES Conference
CY  - Rome
SN  - 9786057173966
KW  - Behavioural management
KW  - anchoring effect
KW  - methods and tools for influencing and persuasion
KW  - enterprises with 100+ employees
KW  - influencing of judgment.
UR  - https://ebesweb.org/conferences/past-conferences/46th-ebes-conference-rome/46th-ebes-conference-rome/
N2  - The paper deals with behavioural economics, behavioural management and the enterprises with 100+ employees. Specifically, it focuses on anchoring effect, ie methods and tools for influencing and persuasion that managers apply to manage their employees. This paper builds on the results of previous research and further develops these results. Author used the questionnaire to identify how much the anchoring effect is applied in enterprises with 100+ employees. The main goal of the paper is to find out how much the managers of enterprises with 100+ employees use the anchoring effect to anchor their employees. The second goal of the paper is to determine whether managers of Prague companies use anchoring effect more often than managers of Olomouc companies. Author set three hypotheses in the beginning and the results confirm or reject them. The author predicted that anchoring effect for influencing employees are used much more often than is assumed. The author also predicted that managers of Prague companies use anchoring methods more often than managers of Olomouc companies. The degree of use of anchoring effect and the comparison of the use of anchoring effect between Prague and Olomouc are discussed.
ER  - 

AMEIR, Omar. Application of the Anchoring Effect in Enterprises of the Olomouc Region. Online. In EBES Publications. \textit{46th EBES Conference Proceedings}. Rome: 46th EBES Conference, 2024, s.~865-872. ISBN~978-605-71739-6-6.