AMEIR, Omar, Adam PAWLICZEK, Štefan KOLUMBER, Josef BĚLICA and Petr OČKO. STRATEGIC MANAGEMENT COMBINED WITH BEHAVIORAL MANAGEMENT. Online. In 23 rd International Multidisciplinary Scientific GeoConference SGEM 2023. Bulharsko: International Multidisciplinary Scientific Geoconference SGEM, 2023, p. 447-454. ISBN 978-619-7603-60-6. Available from: https://dx.doi.org/10.5593/sgem2023/5.1/s21.60.
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Basic information
Original name STRATEGIC MANAGEMENT COMBINED WITH BEHAVIORAL MANAGEMENT
Authors AMEIR, Omar (203 Czech Republic, belonging to the institution), Adam PAWLICZEK (203 Czech Republic, belonging to the institution), Štefan KOLUMBER (203 Czech Republic, belonging to the institution), Josef BĚLICA (203 Czech Republic) and Petr OČKO (203 Czech Republic).
Edition Bulharsko, 23 rd International Multidisciplinary Scientific GeoConference SGEM 2023, p. 447-454, 8 pp. 2023.
Publisher International Multidisciplinary Scientific Geoconference SGEM
Other information
Original language English
Type of outcome Proceedings paper
Field of Study 50204 Business and management
Country of publisher Bulgaria
Confidentiality degree is not subject to a state or trade secret
Publication form electronic version available online
Organization unit Moravian Business College Olomouc
ISBN 978-619-7603-60-6
Doi http://dx.doi.org/10.5593/sgem2023/5.1/s21.60
Keywords in English Strategy; management; behavioral; analysis
Tags RIV2024
Changed by Changed by: Ing. Michaela Nováková, učo 5293. Changed: 27/3/2024 10:55.
Abstract
Today's time is characterized by a high degree of globalization and trade borders are both physically and commercially open, and a competitive organization must also take into account factors that were less important in the past. Any company that operates in a market environment is influenced by this environment and to some extent helps to cocreate this environment. The current time in connection with the COVID-19 pandemic and the war conflict in Ukraine represents a difficult test for all business entities. In these uncertain times, it is important to adapt and respond to change. In addition, during the recent period when the world was hit by the above-mentioned negative influences and which are still ongoing, it is important to react essentially on a day-to-day basis and to have ready action plans. Currently, almost all companies see a huge advantage in strategic management and planning, which is why they follow them and create various strategic plans, strategic analyzes of the macro-environment, or micro-environment. For this reason it is correct the strategic analysis carried out is extremely important for any business. A relatively new field of science, namely behavioral management, which is dealt with by the authors in this paper, also has an indisputable influence on the strategic decision-making of managers.
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