Research background: The presented paper is of the theoretical range and deals with the issue of the most popular recent topics and theories in the contemporary world of family business. Purpose of the article: The main objective of the paper is to find out the most attractive and popular recent theories of world family entrepreneurship and discover whether there exists any dominant theory in the branch of family business. Methods: The methodology applied in the paper is based upon the advanced rapid review technique. As the classification criterium the authors have used the citation score of Web of Science (WoS) in the PICOS frame. Findings & Value added: The most important finding pointed out that, there exists slightly dominant “familiness” theory in the dozen of the most cited papers. Other popular theories in the top cited dozen topical papers are theory of planned behavior, theory of pyramidal ownership, sustainable family business theory, institutional theory, principal agent theory, stewardship theory, the resource-based view and the theory of social systems. The papers are most frequently published in Family business review. All the papers of most cited dozen have been elaborated by different teams of researchers.