BARSZCZYŃSKA, Joanna, Anna ANDRYCH and Lenka PRACHAŘOVÁ. The Effectiveness of Personal Branding - Based onTthe Music Industry. Online. In Trends in application of statistical methods for quality improvement. 1. vydání. Bratislava, Slovensko: Ekonomická univerzita v Bratislavě, 2021, p. 14-19. ISBN 978-80-225-4915-8.
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Basic information
Original name The Effectiveness of Personal Branding - Based onTthe Music Industry
Authors BARSZCZYŃSKA, Joanna, Anna ANDRYCH and Lenka PRACHAŘOVÁ (203 Czech Republic, belonging to the institution).
Edition 1. vydání. Bratislava, Slovensko, Trends in application of statistical methods for quality improvement, p. 14-19, 6 pp. 2021.
Publisher Ekonomická univerzita v Bratislavě
Other information
Original language English
Type of outcome Proceedings paper
Field of Study 50202 Applied Economics, Econometrics
Country of publisher Slovakia
Confidentiality degree is not subject to a state or trade secret
Publication form electronic version available online
Organization unit Moravian Business College Olomouc
ISBN 978-80-225-4915-8
Keywords in English Brand; personal branding; branding; music sector; image management.
Tags RIV2022
Changed by Changed by: Ing. Michaela Nováková, učo 5293. Changed: 28/4/2022 09:31.
Abstract
The term personal branding was first used to describe the process of promoting once´s own brand in 1997 by T. Peters is an article entitled "The Brand called you". The autor writes it in thatregardless of wether we want it or not, whether we do it consciously and deliberately or accidentally - each of us is our own brand. Based on the conducted research and that presented results, it can be concluded that the evaluation of the artist´s image is more positive among people who have come into contact with the artist´s activity in social media than among other people, and the artist´s work is better recognized by people who have come into contact with the artist´ s activity in social media than amonq other people.
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