The Effectiveness of Personal Branding - Based onTthe Music Industry

@inproceedings{349567,
   author = {Barszczyńska, Joanna and Andrych, Anna and Prachařová, Lenka},
   address = {Bratislava, Slovensko},
   booktitle = {Trends in application of statistical methods for quality improvement},
   edition = {1. vydání},
   keywords = {Brand; personal branding; branding; music sector; image management.},
   howpublished = {elektronická verze "online"},
   language = {eng},
   location = {Bratislava, Slovensko},
   isbn = {978-80-225-4915-8},
   pages = {14-19},
   publisher = {Ekonomická univerzita v Bratislavě},
   title = {The Effectiveness of Personal Branding - Based onTthe Music Industry},
   year = {2021}
}

TY  - JOUR
ID  - 349567
AU  - Barszczyńska, Joanna - Andrych, Anna - Prachařová, Lenka
PY  - 2021
TI  - The Effectiveness of Personal Branding - Based onTthe Music Industry
PB  - Ekonomická univerzita v Bratislavě
CY  - Bratislava, Slovensko
SN  - 9788022549158
KW  - Brand
KW  - personal branding
KW  - branding
KW  - music sector
KW  - image management.
N2  - The term personal branding was first used to describe the process of promoting once´s own brand in 1997 by T. Peters is an article entitled "The Brand called you". The autor writes it in thatregardless of wether we want it or not, whether we do it consciously and deliberately or accidentally - each of us is our own brand. Based on the conducted research and that presented results, it can be concluded that the evaluation of the artist´s image is more positive among people who have come into contact with the artist´s activity in social media than among other people, and the artist´s work is better recognized by people who have come into contact with the artist´ s activity in social media than amonq other people.
ER  - 

BARSZCZY$\backslash$'NSKA, Joanna, Anna ANDRYCH a Lenka PRACHAŘOVÁ. The Effectiveness of Personal Branding - Based onTthe Music Industry. Online. In \textit{Trends in application of statistical methods for quality improvement}. 1. vydání. Bratislava, Slovensko: Ekonomická univerzita v Bratislavě, 2021, s.~14-19. ISBN~978-80-225-4915-8.