J
2021
50 RATE OF USE OF THE ANCHORING EFFECT IN ENTERPRISES WITH 100+ EMPLOYEES
AMEIR, Omar, Roman KOZEL, Jakub CHLOPECKÝ and Ladislav MORAVEC
Basic information
Original name
50 RATE OF USE OF THE ANCHORING EFFECT IN ENTERPRISES WITH 100+ EMPLOYEES
Authors
AMEIR, Omar (203 Czech Republic, belonging to the institution), Roman KOZEL (203 Czech Republic), Jakub CHLOPECKÝ (203 Czech Republic) and Ladislav MORAVEC (203 Czech Republic)
Edition
EMI journal, Olomouc, Moravian Business College Olomouc, o.p.s. 2021, 1804-1299
Other information
Type of outcome
Článek v odborném periodiku
Field of Study
50204 Business and management
Country of publisher
Czech Republic
Confidentiality degree
není předmětem státního či obchodního tajemství
Organization unit
Moravian Business College Olomouc
Keywords in English
Anchoring effect; instruments for influencing and persuasion; enterprises with 100+ employees; influencing of judgment
V originále
The paper deals with behavioral economics. More precisely, the paper focuses on the degree of the anchoring effect, ie the degree of the use of the instruments for influencing and persuasion, that managers apply to manage their employees. Authors used the questionnaire to identify how much the anchoring effect is applied in enterprises with 100+ employees. The main goal of the paper is to find out how is the rate of the application of the anchoring effect by managers of enterprises with 100+ employees. The second goal of the paper is a comparison of the anchoring effect application in employee management in Prague and in Ostrava. Authors set three hypotheses in the beginning and the results confirm or reject them. The two basic assumptions led the authors of this paper to this research. The authors predicted that the anchoring effect for influencing employees are used much more often than is assumed. The authors also predicted that managers of Prague companies use anchoring methods more often than managers of Ostrava companies. Confirmation or rejection of the above assumptions is discussed.
Displayed: 31/10/2024 13:36