J 2021

50 RATE OF USE OF THE ANCHORING EFFECT IN ENTERPRISES WITH 100+ EMPLOYEES

AMEIR, Omar, Roman KOZEL, Jakub CHLOPECKÝ a Ladislav MORAVEC

Základní údaje

Originální název

50 RATE OF USE OF THE ANCHORING EFFECT IN ENTERPRISES WITH 100+ EMPLOYEES

Autoři

AMEIR, Omar (203 Česká republika, domácí), Roman KOZEL (203 Česká republika), Jakub CHLOPECKÝ (203 Česká republika) a Ladislav MORAVEC (203 Česká republika)

Vydání

EMI journal, Olomouc, Moravian Business College Olomouc, o.p.s. 2021, 1804-1299

Další údaje

Jazyk

angličtina

Typ výsledku

Článek v odborném periodiku

Obor

50204 Business and management

Stát vydavatele

Česká republika

Utajení

není předmětem státního či obchodního tajemství

Odkazy

URL

Organizační jednotka

Moravská vysoká škola Olomouc

Klíčová slova anglicky

Anchoring effect; instruments for influencing and persuasion; enterprises with 100+ employees; influencing of judgment

Štítky

RIV2022
Změněno: 28. 4. 2022 09:17, Ing. Michaela Nováková

Anotace

V originále

The paper deals with behavioral economics. More precisely, the paper focuses on the degree of the anchoring effect, ie the degree of the use of the instruments for influencing and persuasion, that managers apply to manage their employees. Authors used the questionnaire to identify how much the anchoring effect is applied in enterprises with 100+ employees. The main goal of the paper is to find out how is the rate of the application of the anchoring effect by managers of enterprises with 100+ employees. The second goal of the paper is a comparison of the anchoring effect application in employee management in Prague and in Ostrava. Authors set three hypotheses in the beginning and the results confirm or reject them. The two basic assumptions led the authors of this paper to this research. The authors predicted that the anchoring effect for influencing employees are used much more often than is assumed. The authors also predicted that managers of Prague companies use anchoring methods more often than managers of Ostrava companies. Confirmation or rejection of the above assumptions is discussed.
Zobrazeno: 17. 11. 2024 17:53