J
2021
50 RATE OF USE OF THE ANCHORING EFFECT IN ENTERPRISES WITH 100+ EMPLOYEES
AMEIR, Omar, Roman KOZEL, Jakub CHLOPECKÝ a Ladislav MORAVEC
Základní údaje
Originální název
50 RATE OF USE OF THE ANCHORING EFFECT IN ENTERPRISES WITH 100+ EMPLOYEES
Autoři
AMEIR, Omar (203 Česká republika, domácí), Roman KOZEL (203 Česká republika), Jakub CHLOPECKÝ (203 Česká republika) a Ladislav MORAVEC (203 Česká republika)
Vydání
EMI journal, Olomouc, Moravian Business College Olomouc, o.p.s. 2021, 1804-1299
Další údaje
Typ výsledku
Článek v odborném periodiku
Obor
50204 Business and management
Stát vydavatele
Česká republika
Utajení
není předmětem státního či obchodního tajemství
Organizační jednotka
Moravská vysoká škola Olomouc
Klíčová slova anglicky
Anchoring effect; instruments for influencing and persuasion; enterprises with 100+ employees; influencing of judgment
V originále
The paper deals with behavioral economics. More precisely, the paper focuses on the degree of the anchoring effect, ie the degree of the use of the instruments for influencing and persuasion, that managers apply to manage their employees. Authors used the questionnaire to identify how much the anchoring effect is applied in enterprises with 100+ employees. The main goal of the paper is to find out how is the rate of the application of the anchoring effect by managers of enterprises with 100+ employees. The second goal of the paper is a comparison of the anchoring effect application in employee management in Prague and in Ostrava. Authors set three hypotheses in the beginning and the results confirm or reject them. The two basic assumptions led the authors of this paper to this research. The authors predicted that the anchoring effect for influencing employees are used much more often than is assumed. The authors also predicted that managers of Prague companies use anchoring methods more often than managers of Ostrava companies. Confirmation or rejection of the above assumptions is discussed.
Zobrazeno: 9. 11. 2024 06:48