D 2021

The strategic analysis of the external and internal environment of the new waste treatment company

CHLOPECKÝ, Jakub, Roman DANEL, Šárka VILAMOVÁ, Omar AMEIR, Adam PAWLICZEK et. al.

Basic information

Original name

The strategic analysis of the external and internal environment of the new waste treatment company

Authors

CHLOPECKÝ, Jakub (203 Czech Republic), Roman DANEL, Šárka VILAMOVÁ, Omar AMEIR (203 Czech Republic, belonging to the institution) and Adam PAWLICZEK (203 Czech Republic, belonging to the institution)

Edition

Ostrava, Proceedings of the 14th International Conference on Strategic Management and its Support by Information Systems 2021, p. 102-111, 10 pp. 2021

Publisher

VŠB – Technical University of Ostrava, Faculty of Economics, Department of Systems Engineering

Other information

Language

English

Type of outcome

Stať ve sborníku

Field of Study

50204 Business and management

Country of publisher

Czech Republic

Confidentiality degree

není předmětem státního či obchodního tajemství

Publication form

electronic version available online

References:

Organization unit

Moravian Business College Olomouc

ISSN

Keywords in English

Strategic management; waste management; external and internal environment; Porter's analysis of the five forces; PESTLE analysis

Tags

Změněno: 2/5/2022 09:34, Ing. Michaela Nováková

Abstract

V originále

The uncertain business environment after the escalation of the COVID 19 pandemics places more importance on sound strategic business decisions. For the right strategic decisioning in the medium term, quality theoretical training is needed in the external analysis of the company. The presented paper includes external analysis for CEVYKO, a.s. and sets out proposals for strategies of the given areas of company’s operation. The company CEVYKO, a.s. is a purely municipal project. Although publicly owned companies do not have the primary goal of maximizing profit and market share, the basic principles of strategic management apply to them too. These principles must be reflected in the proper strategic management of the company and in the provision of services to citizens. The company CEVYKO, a.s. is a unique project in the Czech Republic and the results of this contribution can be applied in the future also in comparable companies of a similar type of business.