B
2014
Essentials of Marketing Research: A Hands-On Orientation
MALHOTRA, N.K.
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Basic information
Original name
Essentials of Marketing Research: A Hands-On Orientation
Authors
MALHOTRA, N.K.
Edition
1st ed. Boston, 2014
Publisher
Pearson
Other information
Type of outcome
Book on a specialized topic
Confidentiality degree
is not subject to a state or trade secret
Marked to be transferred to RIV
No
Organization unit
Moravian Business College Olomouc
ISBN
978-0-13-706673-5
Changed: 8/7/2021 12:29,
Mgr. Siran Agadzhanyan
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13/10/2026 01:31