@book{347320,
   author = {MALHOTRA, N.K.},
   address = {Boston},
   edition = {1st ed.},
   location = {Boston},
   isbn = {978-0-13-706673-5},
   publisher = {Pearson},
   title = {Essentials of Marketing Research: A Hands-On Orientation},
   year = {2014}
}

TY  - BOOK
ID  - 347320
AU  - MALHOTRA, N.K.
PY  - 2014
TI  - Essentials of Marketing Research: A Hands-On Orientation
PB  - Pearson
CY  - Boston
SN  - 9780137066735
ER  - 

MALHOTRA, N.K. \textit{Essentials of Marketing Research: A Hands-On Orientation}. 1st ed. Boston: Pearson, 2014. ISBN~978-0-13-706673-5.