@book{347209,
   author = {CHARAN, A.},
   address = {Singapore},
   edition = {1st ed.},
   location = {Singapore},
   isbn = {978-981-4641-36-4},
   publisher = {World Scientific},
   title = {Marketing Analytics: A Practitioner's Guide to Marketing Analytics and Research Methods},
   year = {2015}
}

TY  - BOOK
ID  - 347209
AU  - CHARAN, A.
PY  - 2015
TI  - Marketing Analytics: A Practitioner's Guide to Marketing Analytics and Research Methods
PB  - World Scientific
CY  - Singapore
SN  - 9789814641364
ER  - 

CHARAN, A. \textit{Marketing Analytics: A Practitioner's Guide to Marketing Analytics and Research Methods}. 1st ed. Singapore: World Scientific, 2015, 720 pp. ISBN~978-981-4641-36-4.