B
2017
Marketing Management.
IACOBUCCI, D.
Operations
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Basic information
Original name
Marketing Management.
Authors
IACOBUCCI, D.
Edition
5th ed. Stamford, 352 pp. 2017
Publisher
Cengage Learning
Other information
Type of outcome
Book on a specialized topic
Confidentiality degree
is not subject to a state or trade secret
Organization unit
Moravian Business College Olomouc
ISBN
978-1-285-42995-3
Changed: 23/6/2021 15:46,
Mgr. Michaela Koutná
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22/9/2025 21:40