IACOBUCCI, D. Marketing Management. 5th ed. Stamford: Cengage Learning, 2017, 352 pp. ISBN 978-1-285-42995-3. |
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Basic information | |
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Original name | Marketing Management. |
Authors | IACOBUCCI, D. |
Edition | 5th ed. Stamford, 352 pp. 2017. |
Publisher | Cengage Learning |
Other information | |
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Type of outcome | Book on a specialized topic |
Confidentiality degree | is not subject to a state or trade secret |
Organization unit | Moravian Business College Olomouc |
ISBN | 978-1-285-42995-3 |
Changed by | Changed by: Mgr. Michaela Koutná, učo 8246. Changed: 23/6/2021 15:46. |