B 2019

Marketing: Concepts and Strategies.

DIBB, S. L.; W. M. PRIDE L. SIMKIN, and O. C. FERRELL

Basic information

Original name

Marketing: Concepts and Strategies.

Authors

DIBB, S. L.; W. M. PRIDE L. SIMKIN, and O. C. FERRELL

Edition

8th ed. Andover, 2019

Publisher

Cengage Learning

Other information

Type of outcome

Book on a specialized topic

Confidentiality degree

is not subject to a state or trade secret

Organization unit

Moravian Business College Olomouc

ISBN

978-1-4737-6027-1
Changed: 23/6/2021 15:33, Mgr. Michaela Koutná
Displayed: 14/7/2025 13:34