@book{329449,
   author = {PORTER, M. E.},
   address = {New York},
   location = {New York},
   isbn = {0-7432-6088-0},
   publisher = {Free Press},
   title = {Competitive Strategy: Techniques for Analyzing Industries and Competitors.},
   year = {2004}
}

TY  - BOOK
ID  - 329449
AU  - PORTER, M. E.
PY  - 2004
TI  - Competitive Strategy: Techniques for Analyzing Industries and Competitors.
PB  - Free Press
CY  - New York
SN  - 0743260880
ER  - 

PORTER, M. E. \textit{Competitive Strategy: Techniques for Analyzing Industries and Competitors.}. Online. New York: Free Press, 2004. 397 pp. ISBN~0-7432-6088-0. [citováno 2024-04-24]