Podrobný výpis o publikaci

Corporate Social Responsibility is internationally known by the abbreviation CSR. From the perspective of lifelong learning, the CSR can be an objective (the development of the moral profile of an individual), but also a tool (the development of the moral level of a business and hence the society). The National Action Plan for CSR in the Czech Republic but also the European Strategy emphasize the educational dimension of the CSR as one of its primary tasks. Moravian University College Olomouc innovated education in the field of CSR according to the Lisbon Declaration and linked the formal education at the university college with lifelong learning at regional level within the project by the Visegrad Four. The authors of the project aimed to identify: a) the level of awareness of CSR in companies in the Olomouc region; b) whether it is possible to raise awareness of CSR by means of this innovative teaching; c) whether there is a potential to improve business and management environment of the region in such a teaching method. A questionnaire survey was conducted which shows that the chosen methodological approach fulfils the educational mission of the CSR in the Olomouc region, since more than 61 % of corporate partners who did not know CSR prior to the innovative teaching, nor the idea of the responsible business, are interested in continuing in the CSR activities. The project results have proven the hypothesis that CSR can be an effective andragogical tool as well as an objective of lifelong learning.