Podrobný výpis o publikaci

Quality and stable business environment is inextricably linked with the development of small and medium enterprises not only in individual regions of the Czech Republic. This is one of the prerequisites for a successful business. This article aims to introduce a model example of detecting the position of the selected business entity within the sectoral competition in the Olomouc region and the prediction of the future development of the business entity in the form of scenarios in response to changes in the business environment. The analysis of the selected position of the company is divided into several steps. They are: selection criteria of comparability of businesses, showing the examined group of enterprises, comparison of selected financial indicators of business entities (Analysis of external business environment), draw the basic statistical characteristics (analysis of the external business environment), followed by detection of the interdependence of financial indicators (such as return on equity and the quick ratio, which represents the analysis of internal business environment). The prediction scenarios of business entity is also divided into several steps. It begins with establishing criteria of economic efficiency, the following factors affecting choice of behaviour of the economic system, create scenarios, quantifying the value of the selected criteria, and finally evaluate the profitability of variants.