2016

Integrated advertising, promotion, and marketing communications. 7th. ed.

CLOW, K. E. and D. BAACK

Basic information

Original name

Integrated advertising, promotion, and marketing communications. 7th. ed.

Authors

CLOW, K. E. and D. BAACK

Edition

Boston: Pearson, 2016

Other information

ISBN

978-1-292-09363-5
Changed: 29/4/2021 16:37, RNDr. Jan Géryk, Ph.D.
Displayed: 31/7/2025 01:42