2013
Marketing communications: a European perspective. 5th.ed.
PELSMACKER, P.de, M. GEUENS and J.van den BERGH
Operations
Cite
Print
Basic information
Original name
Marketing communications: a European perspective. 5th.ed.
Authors
PELSMACKER, P.de, M. GEUENS and J.van den BERGH
Edition
Harlow: Perso, 2013
Other information
ISBN
978-0-273-77322-1
Changed: 29/4/2021 16:37,
RNDr. Jan Géryk, Ph.D.
Displayed:
18/6/2025 12:08