2016

Marketing communications: offline and online integration, engagement and analytics. 6th ed.

SMITH, P. R. and Z. ZOOK

Basic information

Original name

Marketing communications: offline and online integration, engagement and analytics. 6th ed.

Authors

SMITH, P. R. and Z. ZOOK

Edition

London: KoganPage, 2016

Other information

ISBN

978-0-7494-7340-2
Changed: 29/4/2021 16:37, RNDr. Jan Géryk, Ph.D.
Displayed: 31/7/2025 01:42