2007

A framework for marketing management.3rd ed.

KOTLER, P. and K. L. KELLER.

Basic information

Original name

A framework for marketing management.3rd ed.

Authors

KOTLER, P. and K. L. KELLER.

Edition

Upper Saddle River, N. J.: Prentice Hall, 2007

Other information

ISBN

0-13-145258-4
Changed: 29/4/2021 16:37, RNDr. Jan Géryk, Ph.D.
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