2013
Strategic Brand Management: Building, Measuring, and Managing Brand Equity. 4th ed.
KELLER, K.L.
Operations
Citovat
Print
Basic information
Original name
Strategic Brand Management: Building, Measuring, and Managing Brand Equity. 4th ed.
Authors
KELLER, K.L.
Edition
Global ed. Harlow [etc.]: Pearson, 2013
Other information
ISBN
978-02-737-7941-4
Změněno: 29/4/2021 16:37,
RNDr. Jan Géryk, Ph.D.
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9/11/2024 07:14