Effects of Consumers' Social Media Participation on Consumer Behavior: A Marketing Perspective. ...
KUMAR, A. and R. BEZAWADA. Effects of Consumers' Social Media Participation on Consumer Behavior: A Marketing Perspective. In: AYANSO A. and K. LERTWACHARA. Harnessing the Power of Social Media and Web Analytics. Hershey: IGI Global, 2014. ISBN 978-14-666-5194-4. |
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Original name | Effects of Consumers' Social Media Participation on Consumer Behavior: A Marketing Perspective. In: AYANSO A. and K. LERTWACHARA. Harnessing the Power of Social Media and Web Analytics. |
Authors | KUMAR, A. and R. BEZAWADA. |
Edition | Hershey: IGI Global, 2014. |
Other information | |
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ISBN | 978-14-666-5194-4 |
Changed by | Changed by: RNDr. Jan Géryk, Ph.D., učo 72902. Changed: 29/4/2021 16:37. |
PrintDisplayed: 3/10/2024 15:45