2016

Marketing: concepts and strategies

DIBB, S., L. SIMKIN, W. M. PRIDE a O. C. FERRELL.

Basic information

Original name

Marketing: concepts and strategies

Authors

DIBB, S., L. SIMKIN, W. M. PRIDE a O. C. FERRELL.

Edition

Andover: Cengage Learning, 2016

Změněno: 29/4/2021 16:37, RNDr. Jan Géryk, Ph.D.