| PELSMACKER P. - GEUENS M. - BERGH J. V. Marketingová komunikace. Praha: Grada Publishing, 2007. ISBN 80-247-0254-1. |
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| Basic information | |
|---|---|
| Original name | Marketingová komunikace |
| Authors | PELSMACKER P. - GEUENS M. - BERGH J. V. |
| Edition | Praha: Grada Publishing, 2007. |
| Other information | |
|---|---|
| ISBN | 80-247-0254-1 |
| Changed by | Changed by: RNDr. Jan Géryk, Ph.D., učo 72902. Changed: 29/4/2021 16:37. |
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