PELSMACKER P. - GEUENS M. - BERGH J. V. Marketingová komunikace. Praha: Grada Publishing, 2007. ISBN 80-247-0254-1. |
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Basic information | |
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Original name | Marketingová komunikace |
Authors | PELSMACKER P. - GEUENS M. - BERGH J. V. |
Edition | Praha: Grada Publishing, 2007. |
Other information | |
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ISBN | 80-247-0254-1 |
Changed by | Changed by: RNDr. Jan Géryk, Ph.D., učo 72902. Changed: 29/4/2021 16:37. |
PrintDisplayed: 5/10/2024 14:47