2018
Integrated marketing communication: creative strategy from idea to implementation
BLAKEMAN, Robyn
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Basic information
Original name
Integrated marketing communication: creative strategy from idea to implementation
Authors
BLAKEMAN, Robyn
Edition
Lanham: Rowman and Littlefield, 2018
Other information
ISBN
978-1-5381-0105-6
Changed: 29/4/2021 16:37,
RNDr. Jan Géryk, Ph.D.
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5/9/2025 22:03