Effects of Consumers' Social Media Participation on Consumer Behavior: A Marketing Perspective
KUMAR, Ashish a Ram Bezawada. Effects of Consumers' Social Media Participation on Consumer Behavior: A Marketing Perspective. Hershey: IGI Global, 2014. ISBN 978-14-666-5194-4. |
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Basic information | |
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Original name | Effects of Consumers' Social Media Participation on Consumer Behavior: A Marketing Perspective |
Authors | KUMAR, Ashish a Ram Bezawada. |
Edition | Hershey: IGI Global, 2014. |
Other information | |
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ISBN | 978-14-666-5194-4 |
Changed by | Changed by: RNDr. Jan Géryk, Ph.D., učo 72902. Changed: 29/4/2021 16:37. |
PrintDisplayed: 17/7/2024 02:27