Effects of Consumers' Social Media Participation on Consumer
Behavior: A Marketing Perspective

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Publications Detailed Information on Publication Record

Detailed Information on Publication Record

2014

Effects of Consumers' Social Media Participation on Consumer Behavior: A Marketing Perspective

KUMAR, Ashish a Ram Bezawada

Basic information

Original name

Effects of Consumers' Social Media Participation on Consumer Behavior: A Marketing Perspective

Authors

KUMAR, Ashish a Ram Bezawada

Edition

Hershey: IGI Global, 2014

Other information

ISBN

978-14-666-5194-4

Změněno: 29/4/2021 16:37, RNDr. Jan Géryk, Ph.D.

KUMAR, Ashish a Ram Bezawada. Effects of Consumers' Social Media Participation on Consumer Behavior: A Marketing Perspective. Hershey: IGI Global, 2014. ISBN 978-14-666-5194-4.

KUMAR, Ashish a Ram Bezawada. \textit{Effects of Consumers' Social Media Participation on Consumer Behavior: A Marketing Perspective}. Hershey: IGI Global, 2014. ISBN~978-14-666-5194-4.