Consumer Behaviour and Branding: A Cross Cultural Perspective

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Publications Detailed Information on Publication Record

Detailed Information on Publication Record

2011

Consumer Behaviour and Branding: A Cross Cultural Perspective

CHOVANCOVÁ, Miloslava, ASAMOAH, Emmanuel Selase and W.M.C.B. WA

Basic information

Original name

Consumer Behaviour and Branding: A Cross Cultural Perspective

Authors

CHOVANCOVÁ, Miloslava, ASAMOAH, Emmanuel Selase and W.M.C.B. WA

Edition

Žilina: GEORG, 2011

Other information

ISBN

978-80-894-0158-1

Změněno: 29/4/2021 16:37, RNDr. Jan Géryk, Ph.D.

CHOVANCOVÁ, Miloslava, ASAMOAH, Emmanuel Selase and W.M.C.B. WA. Consumer Behaviour and Branding: A Cross Cultural Perspective. Žilina: GEORG, 2011. ISBN 978-80-894-0158-1.

CHOVANCOVÁ, Miloslava, ASAMOAH, Emmanuel Selase and W.M.C.B. WA. \textit{Consumer Behaviour and Branding: A Cross Cultural Perspective}. Žilina: GEORG, 2011. ISBN~978-80-894-0158-1.