Detailed Information on Publication Record
2010
From Brand Vision to Brand Evaluation
DE CHERNATONY, LeslieBasic information
Original name
From Brand Vision to Brand Evaluation
Authors
DE CHERNATONY, Leslie
Edition
Abingdon: Taylor & Francis, 2010
Other information
ISBN
978-18-561-7773-3
Změněno: 29/4/2021 16:37, RNDr. Jan Géryk, Ph.D.