2015

Rethinking Place Branding: Comprehensive Brand Development for Cities ans Regions

ASHWORTH, Gregory, Gary WARNABY a Mihalis KAVARATZIS

Basic information

Original name

Rethinking Place Branding: Comprehensive Brand Development for Cities ans Regions

Authors

ASHWORTH, Gregory, Gary WARNABY a Mihalis KAVARATZIS

Edition

New York: Springer, 2015

Other information

ISBN

978-33-191-2424-7
Změněno: 29/4/2021 16:37, RNDr. Jan Géryk, Ph.D.