2012

The New Strategic Brand Management Advanced Insights and Strategic Thinking

KAPFERER, Jean-Noël

Basic information

Original name

The New Strategic Brand Management Advanced Insights and Strategic Thinking

Authors

KAPFERER, Jean-Noël

Edition

London: Kogan Page Publishers, 2012

Other information

ISBN

978-07-494-6515-5
Changed: 29/4/2021 16:37, RNDr. Jan Géryk, Ph.D.
Displayed: 13/7/2025 06:56