The New Strategic Brand Management Advanced Insights and
Strategic Thinking

Skip to top bar Skip to header Skip to content Skip to footer

Publications Detailed Information on Publication Record

Detailed Information on Publication Record

2012

The New Strategic Brand Management Advanced Insights and Strategic Thinking

KAPFERER, Jean-Noël

Basic information

Original name

The New Strategic Brand Management Advanced Insights and Strategic Thinking

Authors

KAPFERER, Jean-Noël

Edition

London: Kogan Page Publishers, 2012

Other information

ISBN

978-07-494-6515-5

Změněno: 29/4/2021 16:37, RNDr. Jan Géryk, Ph.D.

KAPFERER, Jean-Noël. The New Strategic Brand Management Advanced Insights and Strategic Thinking. London: Kogan Page Publishers, 2012. ISBN 978-07-494-6515-5.

KAPFERER, Jean-No$\backslash$''el. \textit{The New Strategic Brand Management Advanced Insights and Strategic Thinking}. London: Kogan Page Publishers, 2012. ISBN~978-07-494-6515-5.